Development of a new unified proposition for the Guardian’s various reader facing products. As part of this project we have been developing and validating a new experience that bring different products like subscriptions to one-off contributions together. I’ve been leading the user experience work for this project across multiple teams and managing two junior user experience designers.
Discovery work on Contributions, a new way for Guardian readers to support the Guardian through one-off financial contributions. During the project I’ve been involved in designing new types of appeals to promote contributions across the Guardian site and apps, running iterative live messaging tests to understand the reader’s motivations for contributing and optimising the payment flow.
Redesign of the Guardian’s native apps for smartphone and tablet. With iOS and Android smartphone apps built at different times and no support for tablets, this project was an opportunity to create a unified Guardian experience across both native platforms and devices. I was involved since the project inception, helping to design and validate all the aspects of the app from early concepts to refining individual features.
Expansion of the breaking news alert feature to the Guardian site. For the last few years push notifications have allowed news editors to effortlessly reach Guardian app readers with breaking news stories. As part of the redesigning of the Guardian site, I’ve helped to design and test with readers a new mechanism to present breaking news alerts and supported the development of the internal editorial tools that enable the service.